GoDaddy made quite the impression during the Super Bowl. Whether that impression was good or bad, well, that's up for debate.
The veteran Super Bowl advertiser provoked strong reactions with its extreme close-up of model Bar Refaeli making out with a nerd. Some viewers reacted with disgust leading up to, and during the game.
"Audi should be pissed that its excellent kissing-themed ad was followed by the nastiest kiss in history," AdFreak tweeted. Media critic Eric Deggans wrote, "I'm not speechless. I said ugh!" in response to The Huffington Post's tweet, "You've left us speechless #GoDaddy."
GoDaddy has cultivated a tradition of airing racy ads during the Super Bowl. Last year, its ad starred women wearing revealing clothing and ended in a saucy cliffhanger, and asked viewers to watch the end of the commercial online. The company's newest ad did not win many fans among those turned off by its past commercials. Rachel Sklar tweeted, "If GoDaddy's idea of a successful commercial is making me hate them even more, then they had a successful commercial."
Later, during the power outage that struck the Superdome, James Poniewozik joked, "Guys, I don't want to panic anyone, but if the blackout lasts long enough, eventually they have to rerun that GoDaddy commercial."
Look at the uproar caused by this commercial! I didn't think it was that nasty to be honest; yeah, the guy kissing the hot chick (Bar Refaeli--hot Israeli chick) was a nerd and quite ugly, but you would think the commercial was made from the spawn of Satan, or something, judging from the harsh reaction coming from the Internet and the press. I guess it's unusual for Americans to see an ugly person kissing a beautiful women in this country. But I portend that it's not so unusual in other parts of the world. Maybe, that's why, people are freaking out over this commercial???